Why start and art group?

I’ve been slogging ahead on my own since 2004. I spend a lot of time talking to other succesful older artist like the late Pieter van der Westhuizen, and the still living, Derrick van Rensburg.

According to them, the average time for any artist, up until recently, was a 20 year slogging and working period. The truth is that no one can get away from the fact that nothing comes overnight. My favourite saying is: Everything takes sacrifice. The sacrifice is time!

I love Malcolm Gladwell’s Book: “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

Taking into account that social media hardly excited and that most artists (actually very few) took about 20 years to get known or selling regularly, it seemed a good idea to pool resources.

Renting a space at Whow studios created the opportunity to mix with other upcoming, full time artists that sits with the same problem: lack of knowledge, lack of funding, lack of time.

Four of us decided to pool our resources and start helping each other. We have a meeting ever other friday and all we talk about is what to do to get ‘out there’.

Of course, it’s not just talk. We do put deadlines in place and try and stick to out plan.

At the moment we have an immediate, intermediate and long term plan.

We are making a plan helping ourselves. Keep an eye out for what is coming and happening on the website and on social media. I hope that some of you will be willing to give some feedback?